A MEDIA CONSULTING AGENCY
TALENT DEVELOPMENT
PROOF OF CONCEPT / CASE STUDY
FROM LOCAL STAGES TO PROFESSIONAL STUDIO CUTS — A CURATED JOURNEY OF SOUND, STRATEGY, AND SELF-DEFINITION.
ARTIST: BIG JADA
CLIENT TYPE: INDEPENDENT RECORDING ARTIST
SCOPE: STRATEGIC CONSULTING, BRAND DEVELOPMENT, CONTENT PRODUCTION, INVESTOR, LIVE SUPPORT
DURATION: MARCH 2024 - PRESENT
STATUS: ACTIVE NETWORK MEMBER (NON-EXCLUSIVE)
OVERVIEW: SINCE JOINING THE NETWORK, JADA HAS EVOLVED HER ARTIST PERSONA “BIG JADA” THROUGH COLLABORATIVE SUPPORT SPANNING MUSIC, VISUAL CONTENT, AND SOCIAL MEDIA PRESENCE.
THIS CASE STUDY DOCUMENTS HER PROGRESSION FROM A LOCAL PERFORMER TO A CONFIDENT DIGITAL ARTIST WITH A DISTINCT VOICE AND AESTHETIC, SHAPED THROUGH ONGOING CREATIVE AND STRATEGIC PARTNERSHIP.
STRATEGIC BRANDING & VISUAL IDENTITY
ON OUR FIRST COLLABORATIVE PROFESSIONAL PHOTOSHOOT THE GOAL WAS SIMPLE: CREATE CONTENT THAT WOULD STAND OUT FROM HER CURRENT BODY OF WORK.
WE DESIGNED A COHESIVE VISUAL AESTHETIC CENTERED AROUND CHERRY BLOSSOMS, CURATING MULTIPLE OUTFITS TO REACH DISTINCT AUDIENCE SEGMENTS AND MAXIMIZE OUTREACH.
AT THE SAME TIME JADA WAS PREPARING TO RELEASE HER SINGLE "TROUBLE". TO AMPLIFYTHE ROLLOUT, I PROPOSED AN EDITORIAL WITH INTERVIEW USING IMAGES FROM THIS SET. THE EDITORIAL WAS SUCCESSFULLY PUBLISHED IN AN INTERNATIONAL MAGAZINE, EXPANDING HER VISIBILITY AND CEMENTING THE SHOOT AS A SIGNATURE VISUAL OF HER BRAND.
THIS COLLABORATION BECAME A CORNERSTONE MOMENT IN HER BRANDING BY COMBINING OUR UNIQUE TALENT OF VISUAL STORYTELLING TO POSITION HER NOT JUST AN ARTIST BUT A CREATIVE FORCE TO FOLLOW.
BUILDING PRESENCE AND DOCUMENTING BEHIND THE SCENES
EVERY ROLLOUT IS BIGGER WHEN THE JOURNEY IS PART OF THE STORY.
WE DON’T JUST CAPTURE FINAL IMAGES — WE DOCUMENT THE PROCESS, THE PREP, THE ENERGY BEHIND THE CAMERA.
BEHIND-THE-SCENES CONTENT BUILDS ANTICIPATION, REINFORCES BRAND IDENTITY, AND DRIVES DEEPER ENGAGEMENT.
FOR TALENT, IT ADDS DIMENSION. FOR AUDIENCES, IT BUILDS LOYALTY. FOR TEAMS, IT BECOMES A POWERFUL ASSET.
BECAUSE WHEN PEOPLE SEE THE WORK BEHIND THE IMAGE, THEY TRUST THE BRAND IN FRONT OF IT.
"TROUBLE" DROP THE MIC SHOOT AT CHRONIC GURU (BTS)
HUMANIZING THE TALENT
BEHIND EVERY VISUAL IS A REAL PERSON
AND A STRATEGY TO MAKE THEM RELATABLE.
WE DON’T JUST SHOWCASE STYLE. WE CAPTURE MOMENTS THAT BUILD EMOTIONAL BUY-IN.
FITTING BALLET SLIPPERS. A FINAL FOREVER 21 SPREE. A DIOR SPLURGE WITH PURPOSE.
THESE AREN’T RANDOM LIFESTYLE CLIPS ...
THEY’RE STRATEGIC TOUCHPOINTS.
DESIGNED TO CREATE RECOGNITION, CONNECTION, AND LOYALTY.
THE GOAL?
MAKE THE AUDIENCE FEEL LIKE THEY’RE WITNESSING A RISE — AND ROOTING FOR IT.
SONG FEATURES - STUDIO TO MUSIC VIDEO
